NEWS RELEASE
Consumers Energy
2075 Marshalltown Blvd.
Marshalltown, IA 50158
800-696-6552
Release Date: Immediate
Contact: Deb Borton or Sandy Polley @ 641-752-1593
Consumers Energy Out Scores Top Investor-Owned Utilities Across
The Nation In Customer Satisfaction
March 17, 2004, Marshalltown, IA – Members of Consumers Energy
in Marshalltown ranked the cooperative's customer satisfaction
higher than the top Investor-Owned Utilities (IOU's) across
the nation according to the fourth quarter results of the 2003
American Customer Satisfaction Index (ACSI).
The American Customer Satisfaction Index (ACSI) was established
in 1994 through a partnership of the University of Michigan Business
School, the American Society for Quality (ASQ), and the international
consulting firm, CFI Group, and provides a uniform and independent
measure of consumer experience with 190 of the leading corporations
in America. The ACSI tracks trends in customer satisfaction and
has proven to be a powerful economic indicator for companies, industry
trade associations, and government agencies.
Consumers Energy fields four core questions from the ACSI in its
Member Satisfaction Tracking System. Responses to these core questions
are submitted to the ACSI for scoring, allowing participating businesses
like Consumers Energy to compare its performance with the leading
corporations across the economic spectrum.
In overall satisfaction, Consumers Energy received an ACSI score
of 82 outscoring the nations top IOU's score of 81, the industry
average score of 73. "We are very pleased with the results
as it exemplifies the employees' efforts each and every day.
Our members and customers are our focus and the American Customer
Satisfaction Index allows us to measure and track their satisfaction,"
said Brian Heithoff, CEO/General Manager.
Consumers Energy is a local, member-owned energy cooperative serving
over 4900 members in five counties throughout Central Iowa: Marshall,
Jasper, Polk, Tama, and Story. Consumers Energy is also Touchstone
Energy® Cooperative, which is an alliance of over 600 cooperatives
in 44 states that collectively deliver power and energy solutions
to more than 17 million members every day. Touchstone Energy® is
a branding initiative that communicates the cooperatives' unique
characteristics in a changing marketplace where these values and
differences matter more each day.
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