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NEWS RELEASE

Consumers Energy
2075 Marshalltown Blvd.
Marshalltown, IA 50158
800-696-6552

Release Date: Immediate

Contact: Deb Borton or Sandy Polley @ 641-752-1593

Consumers Energy Out Scores Top Investor-Owned Utilities Across The Nation In Customer Satisfaction

March 17, 2004, Marshalltown, IA – Members of Consumers Energy in Marshalltown ranked the cooperative's customer satisfaction higher than the top Investor-Owned Utilities (IOU's) across the nation according to the fourth quarter results of the 2003 American Customer Satisfaction Index (ACSI).

The American Customer Satisfaction Index (ACSI) was established in 1994 through a partnership of the University of Michigan Business School, the American Society for Quality (ASQ), and the international consulting firm, CFI Group, and provides a uniform and independent measure of consumer experience with 190 of the leading corporations in America. The ACSI tracks trends in customer satisfaction and has proven to be a powerful economic indicator for companies, industry trade associations, and government agencies.

Consumers Energy fields four core questions from the ACSI in its Member Satisfaction Tracking System. Responses to these core questions are submitted to the ACSI for scoring, allowing participating businesses like Consumers Energy to compare its performance with the leading corporations across the economic spectrum.

In overall satisfaction, Consumers Energy received an ACSI score of 82 outscoring the nations top IOU's score of 81, the industry average score of 73. "We are very pleased with the results as it exemplifies the employees' efforts each and every day. Our members and customers are our focus and the American Customer Satisfaction Index allows us to measure and track their satisfaction," said Brian Heithoff, CEO/General Manager.

Consumers Energy is a local, member-owned energy cooperative serving over 4900 members in five counties throughout Central Iowa: Marshall, Jasper, Polk, Tama, and Story. Consumers Energy is also Touchstone Energy® Cooperative, which is an alliance of over 600 cooperatives in 44 states that collectively deliver power and energy solutions to more than 17 million members every day. Touchstone Energy® is a branding initiative that communicates the cooperatives' unique characteristics in a changing marketplace where these values and differences matter more each day.

 


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